How to Use YouTube to Grow Your Business

Second, only to Google, YouTube is the largest search engine in the world and happens to be controlled by Google. Therefore, if you’re making your site optimized specifically for Google but not for YouTube you’re not reaching an important and lucrative market. There are more than 500 hours of video uploaded every minute and a billion hours worth of videos watched each day. This means that YouTube is an instrument that you can use when you want to grow your business. Here are some of the best strategies to use YouTube to grow your business.

Tip #1 Make Sure Your YouTube Channel Reflects Your Brand

The beauty of YouTube is that you are able to add your company’s voice to every video.

Customize Your Business's YouTube Channel to Represent Your Brand

With a variety of options, users are able to upload logos, create the color scheme and even change the tags. This will ensure that your company’s YouTube channel is in line with your brand’s style and image.

Tip #2 Use the Right Words

As the second-largest search engine, you are able to use relevant keywords to make it easier for users to find your content through a search.

Use the right Title, Description and Tags in YouTube videos to help viewers find your content

When creating the title and description for your video, it’s important to include the right keywords for your field.

Tip #3 Include Your Other Social Network Profiles

Similar to how you must include hyperlinks for your Facebook and Twitter accounts on your site, it is important to add them to the YouTube Channel as well. If you are looking to attract more people to visit your website, you must offer all the ways that users have to discover your site.

Include Your Business's Other Social Media Links to your YouTube Channel

Offering your customers multiple options to visit your website will boost the amount of traffic you get from different sources.

Tip #4 Upload a Trailer

With the presence of one billion users on YouTube, you must figure out strategies to distinguish yourself from the rest of the competitors. One method to do this is to make an animated video of 2-3 minutes that best represents your business. This is your chance to give potential customers an idea of what it is like to work with your business.

Tip #5 Post-How-To Videos

In the event that your item or service needs an explanation, make videos that show the process.

Post How-To Videos to Explain your Product or Service

If your service or product isn’t too complicated, you can create a video with exciting and innovative ways to showcase your company.

YouTube has grown into a powerful marketing tool for companies. Understanding how to use the features and tools available to increase views will aid in growing your business as well as drive visitors to your website.

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