With podcasts of all kinds becoming an overwhelming success, you might be looking to start your own. The question is where do you begin? You need to decide on your concept, branding, and exactly what you want to talk about!
We’ve put together 5 steps to help you start your very own podcast and make sure it’s a success.
1. Identify your niche
Firstly, you need to pick a topic. What will your podcast focus on? What topics do you want to discuss? What messages do you want to convey? This is a big decision and will set the entire direction of your podcast. Spend some time narrowing down a topic that is focused enough to find a niche, but broad enough that you won’t run out of things to discuss. Once you have a topic, consider your target audience. It will help you to understand your niche and the way you can engage your desired demographic.
2. List your goals
Next, it’s worth considering what you want to achieve with your podcast. Think about the people you want to reach and the overall purpose of your project. Do you want to generate debates on important topics?
Provide some comedic relief from everyday life? Interview interesting people? Make a list of your goals so you know what you are working towards.
3. Pick a name
A name might seem like a minor consideration compared to everything else, but it plays an important role in getting people’s attention. You need something that is catchy and memorable, as well as representative of your brand.
4. Establish branding
The name is the cornerstone of your brand, but there’s plenty of other considerations. Think about colours and fonts as it is best to be consistent with the visual aspects across all marketing materials. You’ll probably want to set up social media accounts so you can start building an audience.
5. Decide on the format
When you have all of the foundational aspects in place, it’s time to turn your attention to content. How often will you deliver a podcast? How long will they be? Will they be structure in a particular way? Making a plan will help you to have clear actions.
After all of this thinking and planning, all that’s left is to get started! It might be daunting beginning your podcast but with all the preparation you’ll be set to deliver high-quality content.